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3Oct/13Off

5 Reasons You Should Be Using Video Marketing

I want to raise your profile and your income using online video. I've worked in broadcast television and video for over a decade and trained literally thousands of people in how to use video. If you're struggling to get noticed, to stand out from the crowd or to be seen as an expert in your niche you need to use video marketing. I'll give you 5 good reasons why video marketing will help your visibility and credibility.

1. There is a huge audience for online video. Did you know in 2011, YouTube had more than 1 trillion views. That works out as 140 views for every person on the planet. To become micro-celebrity in your field you don't need to get on TV anymore. Video sharing sites like youtube have an audience...you just need to tap into it.

2. One of the reasons some people struggle to keep on blogging is that it takes time. If you're not a natural born writer it can be quite a chore, but if you can talk to your friends, you can talk to a video camera. Recording regular video content is quick and easy. You can also do it anywhere.

3.  Video is far more personal than text. In the same way you may feel like you know your favourite tv presenter, your audience will get to know you through your videos. If you can see and hear a person, you quickly get a feel for what they are like. That's why video is so powerful in building an audience.home

4. Getting a good video is cheap. If you don't have an expensive camera, just use your webcam or your phone. You can record a video message on whatever you have, and load it onto youtube which is free. The only cost to you is your time. Don't worry too much about the quality of your camera. If the quality of the content is good, no one will mind.  You can also get a low cost whiteboard animation video for your site from sites like wizMotions that will allow you to present a wonderful video at an affordable cost.

 

5.  Finally number 5 and this is a big one. If you want to be seen as a go to expert in your industry, then video is a great way to build credibility. If you use video to teach others what you know or spread your ideas, your audience will realise you know what you're talking about, and you have instant credibility. If you want to learn more about using video to stand out from the crowd and position yourself as a credible expert in your field, head over to my website www.mark-egan.com for a free mini video course.

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